The 'R$15 Email' Fallacy: When Cheap Gets Expensive
You think you're saving money with a local provider. But when you add VPN, extra antispam, and downtime hours, Google Workspace is actually cheaper.
Fabiano Brito
CEO & Founder
I love spreadsheets. But spreadsheets accept anything if you hide the right rows. When comparing "Locaweb/KingHost Provider" (R$15) vs "Google Workspace" (R$30+), the choice seems obvious.
But that comparison is like comparing the price of a "bicycle" with a "moving truck." Both have wheels, but the delivery is different.
The real TCO per collaborator/month
For cheap email to get close to Google's functionality, you need to buy extras. The honest accounting:
| Item | Cheap email + add-ons | Google Workspace Business |
|---|---|---|
| Mailbox | R$ 15 | R$ 30–40 all inclusive |
| Collaborative storage (Dropbox) | +R$ 15 | |
| Antispam gateway | +R$ 8 | |
| Video conferencing (Zoom) | +R$ 70 | |
| Office suite + collaboration | +R$ 50 | |
| Monthly total | R$ 158 | R$ 30–40 |
Suddenly your "R$15" turned into R$158 in fragmented software that doesn't talk to each other — five contracts, five vendors, five support tickets to open.
Consolidation is Efficiency
Google Workspace replaces this whole fruit salad. Financially, it's vendor consolidation. Operationally, it's peace of mind.
Don't buy software by price line. Buy by aggregate productivity.
How much do you really spend on your collaboration stack?
We inventory all your contracts (email, Dropbox, Zoom, Office, antispam), calculate the real TCO and compare with Workspace. No commitment.